https://www.jessicatyusdesigns.com/about daily 0.75 2026-04-09 https://www.jessicatyusdesigns.com/contact daily 0.75 2026-04-28 https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/eb570959-c4fb-4f09-be2d-1b79ce281a2b/cropped+light+white_lowres.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jessicatyusdesigns.com/portfolio daily 1.0 2026-04-25 https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/4e5a0344-4487-4e70-b7d4-5f025d8bdcca/HEART+Competencies+1920+x+1080+20230321.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d1538f5d-163d-4520-b32b-81f011c899d2/Thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/78eb21bc-61f7-4961-86b4-2e806a861b8a/Voice+of+the+Associate+Logo_lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/716c2622-f673-4bd9-bd82-74cc54d2b4f1/ulta+beauty+values.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/4f5233c0-1540-4452-b94d-d931b5da11a4/HEART+Table+Tent+Legal+DC.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/be6a9ecb-fb34-456d-9437-f0d1b236ce98/20230426_113521.jpg Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/16579b0c-540c-4175-a40b-1b7fd39605b0/HEART+Poster+11+x+17.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d4355397-ef13-4a7e-baa9-2c29cf278466/DREAM+Internship+Logo+FINAL+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/5386a087-32f1-43f0-a96a-e22eb2d537a9/Leadership+Lenses+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/ebb4379b-ca3d-4fb9-9b5c-ad920610198f/emotional+intelligence+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d9e1d6c6-9216-42fe-b2b3-97771ca04496/wtewe+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/db2d0f9a-4727-40a8-9e3a-f236765b1efb/code+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/aa1b405b-4dd2-40ad-8ce3-54a55206ec99/Slide1.PNG Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/4563347b-7902-4e59-a7b5-eb280911de9d/Slide11.PNG Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/23a5d343-8e4c-4402-bd82-d8053a319c23/Slide15.PNG Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/3803f955-096e-442c-b0c2-fe11755e631b/ultalearn+thumbnail.png https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/6ec19569-6b8e-48bf-b282-871707bb00b2/lookbook+thumbnail.png https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/9c5d330f-714b-4fb5-942e-56d922cfacad/toolkit+thumbnail.png Portfolio - Ulta Beauty Competencies (Framework Rollout) The Challenge Ulta Beauty introduced an updated competency framework to define performance and success, requiring a clear and scalable learning strategy to support understanding and adoption across the organization. The Approach Designed and delivered a cohesive learning experience to support the rollout, combining visual branding and interactive training to reinforce key behaviors. Developed custom logos, icons, and campaign assets to establish a recognizable identity, alongside an e-learning course to introduce the competencies and a job aid to support ongoing application. The Impact Enabled consistent understanding of the updated competencies and supported adoption by providing clear, accessible guidance on expected behaviors, helping embed the framework into performance and development conversations. https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/72822221-b46a-4270-b943-198b239deea0/elearning+design.png Portfolio - E-Learning Design Effective instructional design transforms complex concepts into engaging, practical learning experiences. These e-learning solutions leverage scenario-based interactions, personalization, and gamification to drive real-world application and behavior change. I partner with cross-functional stakeholders to identify needs and design solutions that address business priorities and close performance gaps. Audience: Enterprise Components: E-learning courses Tools: Articulate Storyline 360, Audacity, Adobe Illustrator https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/94039ee5-097a-4d9f-8f58-c27abd1e0eb7/graphic+design.jpeg Portfolio - Graphic Design Visual design enhances instructional experiences by reinforcing key concepts, improving clarity, and supporting retention. As part of my work, I design logos, icons, and typography systems that create cohesive, engaging experiences and strengthen enterprise-wide learning and program initiatives. Audience: Enterprise Components: Logo and graphic design Tools: Adobe InDesign, Adobe Illustrator