https://www.jessicatyusdesigns.com/about daily 0.75 2026-04-09 https://www.jessicatyusdesigns.com/contact daily 0.75 2025-04-11 https://www.jessicatyusdesigns.com/lxd-case-study daily 0.75 2026-04-04 https://www.jessicatyusdesigns.com/portfolio daily 1.0 2026-04-12 https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/4e5a0344-4487-4e70-b7d4-5f025d8bdcca/HEART+Competencies+1920+x+1080+20230321.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d1538f5d-163d-4520-b32b-81f011c899d2/Thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/8fdec431-ac3f-4c66-b375-dd72f98a1f80/video+thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/be0ec68c-d7e1-403f-af7f-8b67b9a2caa0/lookbook+thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/bf4ca310-5736-4bf7-b284-69f308f1e31d/user+guide+thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/78eb21bc-61f7-4961-86b4-2e806a861b8a/Voice+of+the+Associate+Logo_lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/5b4882e9-de5b-43a5-a910-06fae5db309d/Learning+at+Ulta+Beauty+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/81116bb7-a38c-4fe3-8b8f-d76fd9ee7f3a/HERO+Talks+Logo+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/716c2622-f673-4bd9-bd82-74cc54d2b4f1/ulta+beauty+values.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/4f5233c0-1540-4452-b94d-d931b5da11a4/HEART+Table+Tent+Legal+DC.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/be6a9ecb-fb34-456d-9437-f0d1b236ce98/20230426_113521.jpg Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/16579b0c-540c-4175-a40b-1b7fd39605b0/HEART+Poster+11+x+17.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d4355397-ef13-4a7e-baa9-2c29cf278466/DREAM+Internship+Logo+FINAL+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/5386a087-32f1-43f0-a96a-e22eb2d537a9/Leadership+Lenses+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/ebb4379b-ca3d-4fb9-9b5c-ad920610198f/emotional+intelligence+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d9e1d6c6-9216-42fe-b2b3-97771ca04496/wtewe+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/db2d0f9a-4727-40a8-9e3a-f236765b1efb/code+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/72822221-b46a-4270-b943-198b239deea0/elearning+design.png Portfolio - E-Learning Design Effective instructional design transforms mundane tasks and complex concepts into engaging learning experiences. Scenario-based modules, personalized approaches, and gamification demonstrate a strong understanding of learning theories and multimedia principles. Learning program designer responsibilities include forging and managing various partnerships around the enterprise to identify gaps, gather subject-matter expertise, and create training solutions. Audience: Enterprise Components: E-learning courses Tools: Articulate Storyline 360, Audacity, Adobe Illustrator https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/150be32e-aa10-4463-9887-d1cd8f0bb85e/thumbnail.png Portfolio - UltaLearn (LMS Implementation) In March 2024, Ulta Beauty launched UltaLearn, a significant upgrade from the previous LMS. As the interface design and training lead, my participation was integrated throughout the entire process, from the initial RFP to post-implementation stabilization. Learning Program Designer Responsibilities: Design the UltaLearn logo. Conduct extensive needs analysis to determine the necessary features that optimize learner experiences for all functions and levels of the organization. Design the LMS interface. Design the system default images. Design and implement user guides for various audience groups and pertinent features. Develop a preview video to be featured on the company intranet before the launch. https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/9c5d330f-714b-4fb5-942e-56d922cfacad/toolkit+thumbnail.png Portfolio - Ulta Beauty Competencies (Framework Rollout) The Challenge Ulta Beauty introduced an updated competency framework to define performance and success, requiring a clear, scalable learning strategy to drive understanding and adoption across the organization. The Approach Designed and delivered a cohesive learning experience to support the rollout, combining visual branding and interactive training to reinforce key behaviors and drive engagement. Developed custom logos, icons, and campaign assets to create a recognizable identity, alongside an e-learning course to introduce the competencies and a supplemental job aid to support ongoing application. The Impact Enabled consistent understanding of the updated competencies and supported adoption by providing associates with clear, accessible guidance on expected behaviors, helping embed the framework into performance and development conversations. https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/94039ee5-097a-4d9f-8f58-c27abd1e0eb7/graphic+design.jpeg Portfolio - Graphic Design Effective instructional and program design is amplified by engaging visuals that leave impressions and promote memory. While graphic design skills are incorporated into each course and program as a learning program designer, logo design and typography continue to be the strong suits that enhance associate experiences around various initiatives for the enterprise. Audience: Enterprise Components: Logo and graphic design Tools: Adobe InDesign, Adobe Illustrator