https://www.jessicatyusdesigns.com/about daily 0.75 2026-02-08 https://www.jessicatyusdesigns.com/contact daily 0.75 2025-04-11 https://www.jessicatyusdesigns.com/lxd-case-study daily 0.75 2026-03-16 https://www.jessicatyusdesigns.com/portfolio daily 1.0 2025-03-14 https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/f159d91f-7e32-408b-a5a2-cbee63b3ac1e/2023+fostering+thumb.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/37bd258d-e421-4205-9d76-2c3391a0842a/2023+embracing+thumb.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/a26665d6-3cdd-40ed-9630-e6869d675aab/2022+generations+thumb.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/4e5a0344-4487-4e70-b7d4-5f025d8bdcca/HEART+Competencies+1920+x+1080+20230321.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d1538f5d-163d-4520-b32b-81f011c899d2/Thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/8fdec431-ac3f-4c66-b375-dd72f98a1f80/video+thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/be0ec68c-d7e1-403f-af7f-8b67b9a2caa0/lookbook+thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/bf4ca310-5736-4bf7-b284-69f308f1e31d/user+guide+thumbnail.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/78eb21bc-61f7-4961-86b4-2e806a861b8a/Voice+of+the+Associate+Logo_lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/5b4882e9-de5b-43a5-a910-06fae5db309d/Learning+at+Ulta+Beauty+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/81116bb7-a38c-4fe3-8b8f-d76fd9ee7f3a/HERO+Talks+Logo+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/716c2622-f673-4bd9-bd82-74cc54d2b4f1/ulta+beauty+values.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/4f5233c0-1540-4452-b94d-d931b5da11a4/HEART+Table+Tent+Legal+DC.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/be6a9ecb-fb34-456d-9437-f0d1b236ce98/20230426_113521.jpg Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/16579b0c-540c-4175-a40b-1b7fd39605b0/HEART+Poster+11+x+17.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d4355397-ef13-4a7e-baa9-2c29cf278466/DREAM+Internship+Logo+FINAL+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/5386a087-32f1-43f0-a96a-e22eb2d537a9/Leadership+Lenses+lowres.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/ebb4379b-ca3d-4fb9-9b5c-ad920610198f/emotional+intelligence+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/d9e1d6c6-9216-42fe-b2b3-97771ca04496/wtewe+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/f66bf49f-bfea-48f6-8770-b9f703021f08/empathy+thumb+3.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/db2d0f9a-4727-40a8-9e3a-f236765b1efb/code+thumb+2.png Portfolio https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/72822221-b46a-4270-b943-198b239deea0/elearning+design.png Portfolio - E-Learning Design Effective instructional design transforms mundane tasks and complex concepts into engaging learning experiences. Scenario-based modules, personalized approaches, and gamification demonstrate a strong understanding of learning theories and multimedia principles. Learning program designer responsibilities include forging and managing various partnerships around the enterprise to identify gaps, gather subject-matter expertise, and create training solutions. Audience: Enterprise Components: E-learning courses Tools: Articulate Storyline 360, Audacity, Adobe Illustrator https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/9c5d330f-714b-4fb5-942e-56d922cfacad/toolkit+thumbnail.png Portfolio - Ulta Beauty Competencies Ulta Beauty launched a campaign and a learning experience to introduce the updated competencies to the organization. As competencies are imperative to measuring performance and success, the launch campaign included fresh new graphics and various training strategies to ensure all associates recognize and demonstrate these behaviors. Learning program designer responsibilities entailed maximizing impact and retention through fresh graphics and engaging training solutions. Learning Program Designer Responsibilities: Design logos and icons associated with the competencies and the launch campaign. Create and implement an e-learning course to train all associates in the new competencies. Create and implement a supplemental job aide to provide further details about the competencies. https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/150be32e-aa10-4463-9887-d1cd8f0bb85e/thumbnail.png Portfolio - UltaLearn (LMS Implementation) In March 2024, Ulta Beauty launched UltaLearn, a significant upgrade from the previous LMS. As the interface design and training lead, my participation was integrated throughout the entire process, from the initial RFP to post-implementation stabilization. Learning Program Designer Responsibilities: Design the UltaLearn logo. Conduct extensive needs analysis to determine the necessary features that optimize learner experiences for all functions and levels of the organization. Design the LMS interface. Design the system default images. Design and implement user guides for various audience groups and pertinent features. Develop a preview video to be featured on the company intranet before the launch. https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/716d70cf-5a39-44ee-8047-bb24433763f1/Inclusion+in+Action+logo.png Portfolio - Inclusion in Action (DEI) Inclusion in Action is an important pillar of Ulta Beauty’s DEI commitments. The quarterly DEI program is mandatory for all 55,000+ associates and a significant investment by the company, as payroll is funded for all non-exempt associates in our stores and distribution centers to complete the 1-hour e-learning course. The program continues to cover critical and relevant topics related to DEI and embracing differences, including one quarter each year dedicated to a variation of unconscious bias training. Each e-learning course includes foundational training about a topic, followed by a behavior change reinforced by reflections, discussion questions, interactive activities, and scenarios. The evaluation survey is leveraged to continue a two-way dialogue to gather feedback and analyze the needs across the organization. Learning Program Designer Responsibilities: Partner with the DEI team for needs analysis and research. Create course scripts and storyboards for stakeholder and legal team reviews. Script real-life scenarios for the production company and participate in actor selection. Attend filming sessions at the production company to assist in direction. Develop the e-learning course and collect stakeholder feedback. Administrate the course in the LMS. Create and manage evaluation surveys attached to the courses to communicate summaries and key responses. https://images.squarespace-cdn.com/content/v1/620071db33540363a978a330/94039ee5-097a-4d9f-8f58-c27abd1e0eb7/graphic+design.jpeg Portfolio - Graphic Design Effective instructional and program design is amplified by engaging visuals that leave impressions and promote memory. While graphic design skills are incorporated into each course and program as a learning program designer, logo design and typography continue to be the strong suits that enhance associate experiences around various initiatives for the enterprise. Audience: Enterprise Components: Logo and graphic design Tools: Adobe InDesign, Adobe Illustrator